FRESH TRENDS A BREEZE AT DECOREX CAPE TOWN 2010
23 – 27 April 2010, CTICC, Cape Town

At Decorex Cape Town’s 12th exhibition in the Mother City trends point towards a new lightness of being; a cool calming breeze ushering in an era of enlightenment. Buzz words are rehab design, decor detox and designer birdhouses; the triumphant return of turquoise – protective colour of the talisman and island retreats; as well as Victorian romanticism, fantasy and all things feathered.

Held in association with Plascon as main sponsor and DStv as media partner, Decorex Cape Town will once again show trade visitors and consumers why it’s hailed as the city’s premier interior design event. A hotbed of captivating new shapes and forms, the award-winning exhibition also offers an abundance of choices ranging from modern collectibles and signature pieces to the kitchen sink.

“2010 signals the beginning of a new decade of design,“ says Melanie Robinson, exhibition director for Decorex SA. “The show theme ‘Breath of fresh air’ is guided by the move towards softness and beauty, which will leave visitors energised for a fresh new start.”

South Africa has some of the most creative people in the world, with Cape Town at the forefront of the design industry with its unique ability to combine an international edge design and homegrown elements, Robinson adds. “This can only bode well for the future of the region.”

While factors such as the recession and more mindful living may have contributed to a slowing down of trends, the interest in new design directions and innovation is livelier than ever. People are curious by nature. We love the novel and the new and are intrigued by what lies on the design horizon.

Influences such as a sluggish economy, combined with the green movement gave rise to new trends such as frugal chic, thrift decor, re-cycling and up-cycling, salvage design and cutting-edge DIY. ‘Reuse the past, recycle the present, save the future’ has become the mantra of our era. Now ‘Recuperation design’ is the next big thing, which is all about going back to basics, developing exciting new green design materials and reconstructing spaces with a new, leaner, greener attitude.

The new consumer: According to Robinson consumers retained their shopping habits acquired during the downswing. “In times of an economic downswing consumers shop around significantly more. They are also more discerning when making purchasing decisions. Whether it is high-ticket items and investment pieces or smaller appliances and decor items, they insist on quality at the best possible price.  That’s why exhibitors at Decorex Cape Town will combine expert advice, upmarket quality and decor inspiration with great value and special show offers.”

Happy. Fantasy: Consumers also yearn for escape from the real word with its harsh realities. This gives rise to elements of fairytale fantasies and memories of children story books entering the decor world. “Think Alice in Wonderland; cottage tea parties and Victorian romanticism. Also expect to see signs of happy décor, with ‘soft’, ‘girlie’, ‘beautiful’ and ‘pretty’ as key words. Happy hues such as turquoise, soft pastels, buttery and bright yellows, hot fuchsia and ice-cream parlour tints join free-flying bird motifs and bold botanic prints.

All eyes on Africa: The new design direction on everybody’s lips is the way the African continent has become a major source of inspiration for the design world, here and abroad. The African influence is most evident in the Plascon 2010 Colour Forecast on show at Decorex Cape Town.

For more info visit www.decorex.co.za

EVENT SUBMITTED BY: DECOREX

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