Not so long ago a pamphlet from pizza makers St Elmo’s found its way under my car’s all too accommodating windscreen wiper.

At first I was annoyed, thinking (as I so often do) what a bleeping waste of paper and trees these pamphlets are, and muttering mildly to myself as I removed the offending item…

But then I saw that magic word that somehow never fails to get my attention – “green” – and started reading.

Of course, it’s an overused word, and very often abused, so I made sure to examine it thoroughly before getting excited.

And, while I’m still not really fond of flyers fluttering around the neighbourhood, this one at least turned out to have been printed on Sappi Triple Green paper, one of the world’s more sustainable options.

Triple Green is made primarily from sugar cane fibre, with some added pulp from renewable tree resources, and is chlorine-free, making it more environmentally friendly and more easily recyclable.

Marginally mollified, I carried on reading and was really surprised to find out that St Elmo’s really does seem to be ‘thinking green’, as they claim.

The following is taken from their website:

We want to champion key initiatives throughout the year. These include:

  • Energy conservation.
  • Recycling.
  • Planting of trees.

It’s not going to happen overnight but we’re going to do our best to make ourselves “green” friendly and eco-wise.

We are setting benchmarks in our business: We have adopted tree planting and water saving initiatives with marked goals to be achieved by 2010.

What are we doing as a brand?

  • We manufacture our boxes and serviettes from recycled material.
  • We use non-toxic, low heavy metal inks.
  • We use suppliers who are involved in recycling and other conservational initiatives.
  • Our cheese is rBST hormone free.
  • We burn alien vegetation for our wood.
  • We are looking into ways to conserve energy in our stores by adopting water and electricity conservation initiatives.
  • We are looking at ways to heat our stores using the heat generated from our ovens.

Our Green Mission is a long-term project with our plans coming into action over time. We are looking to the future.

Rock on! I had no idea any of the fast-food chains were making an effort like this, and I think it’s fantabulous.

So, next time you’re ordering take-out, and pizza’s on your mind… consider getting it from folks who’re making some real green changes in the way they do business.


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