Some awesome, awesome news for town-based foodies:  a new open-air fresh food market will be launching in the city next week.  Jacqui Simpson, owner and creator of the Earth Fair Market in Tokai (one of my favourite Cape Town markets) is behind this new street market, and given her success with the Tokai market, I have a very good feeling this one will do very well indeed.

Here’s the official release:

“The Earth Fair Food Market @ St Georges opens on 17 February on Upper St Georges’ Mall. It will offer visitors and city centre dwellers a smorgasbord of fresh, organic food. The choice spans smoked fish, specialty sausages, homemade pies, farm cheeses, fruit and vegetables, biltong, pâtés, organic nuts and grains, breads and a host of other products from small producers and artisans.

City centre office workers will be able to snack on sushi, kebabs or pasta at lunch time, or meet a friend for a quick bite after work.

“Many cities have iconic, fresh-food markets – Borough Market in London, the Dublin Food Coop Organic Food Market and the Marché de Pont de l’Alma in Paris – now it’s Cape Town’s turn,” says Jacqui Simpson, owner of the Earth Fair Market.

“In many ways it’s a return to our roots. The Company Gardens originally provided fresh fruit and vegetables to passing ships and Greenmarket Square was somewhere where farmers could sell their produce. That’s why upper St George’s Mall in the historic heart of Cape Town is the ideal location.”

The St Georges’ Mall Market is based on the successful Saturday Earth Fair Market in Tokai, which has become so popular that is now also open on a Wednesday afternoon. The Earth Fair concept is one of a country market, where visitors can shop for fresh goods from local producers, building relationships with them in the process.

The Earth Fair Market will offer fresh produce and food that contains no preservatives or hormones and is not overly packaged. It provides an outlet for small, local producers and artisans as well as city centre community upliftment programmes.”

Can’t. Wait.

The Earth Fair Food Market @ St George’s will be open every Thursday from 11am until 4pm, starting Thursday 17th February 2011.


For more information contact:

Aoife Gormely, St Georges Mall Forum on 071 820 4016

Jacqui Simpson, Earth Fair Food Market on 084 220 3856, or visit

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