Cape Town, 7th September, 2011 – Tuffy brands, the pioneers of 100% recycled refuse bags, aims to clean up South Africa this month, by providing 150,000 recycled refuse bags to all regions in SA to facilitate a massive clean-up operation with Plastics SA for Clean-Up South Africa Week, which runs from 12th to 17th September.

During this week that includes National Recycling Day (16th of September) and International Coastal Clean-Up Day (17th September), many organisations and individuals will take part in a collective operation to pick up, and correctly discard litter on SA’s streets, parks, beaches, rivers, waterways and oceans.

Last year, more than 20,000 volunteers conducted clean-ups with a total waste removal of 62.65 tons of litter covering a distance of more than 1,000 kms along the country’s coastlines, estuaries, rivers, inland water sources and even underwater.

Rory Murray, Marketing Director for Tuffy Brands, says that they are thrilled to be a part of an initiative with such a significant impact as the recycling following the clean-up has a positive impact on the economy through job creation, reduction of carbon footprint and the re-use of the trash in products.

Started by Plastics South Africa the initiative has seen over 100 tons and 20,000 volunteers participate in the clean-ups annually in South Africa alone. This year marks the 26th International Coastal Clean-up, which has become the world’s largest volunteer effort for ocean health and since its inception over 9-million volunteers from 152 countries and locations have cleaned over 65-million tons of trash each year.

“We will be providing 150,000 heavy duty 100% recycled heavy duty refuse bags to each of the regions in support of this very worthwhile initiative,” says Murray. “We estimate that these bags alone will hold tons of waste. We fully applaud the efforts of Plastics SA, the Department of Environment, Tourism and Economic affairs and other brands who have come on board and are proud to be associated with cleaning up our beautiful country.”

Murray urges South Africans to get involved. “This initiative will truly make a difference in more ways than you can imagine and we encourage everyone to get involved even in the smallest way,” he adds. “It will be great to see that South Africa has had the biggest impact on a global scale during the cleaning operations.”

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For more about Clean-Up SA Week visit:


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